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About Our Founder




An entrepreneurial, curiosity-driven, nutritionist and foodie, who likes to build CPG products and keep busy.









Years in FDA-regulated CPG Industries: 20


Industry Specialties:    

  • Consumable Product Formulation (R&D)

  • B2B Bulk Ingredient Sales-Food, Beverage, Nutraceutical, and Specialty/Custom 

  • Functional Ingredient Business  


  • Finished Product Commercialization from Concept through Launch

  • Nutrition and Food Science Consulting


  • Academy of Nutrition and Dietetics

  • Vegetarian Nutrition Dietetics Practice Group

  • Institute of Food Technologists

  • Plant-Based Food Association

  • Naturally Proud LGBTQ+ Network- VP, Board of Directors

Crystal D. Webber, MS, RD


My passion for the nutrition, natural products and nutraceutical industries can be traced back to my pre-professional days. My father was a Medical Doctor-turned-Naturopath way before it was trendy, and I grew up with imported raw honeycomb for sore throats and handmade botanical salves for minor cuts. As a child, I wondered why I could not simply have cough drops and antibiotics like a ‘normal’ kid, but as an adult I am truly grateful for the free education in everything holistic, and a belief system based in thinking outside of the norm.


After receiving a Bachelor’s Degree in Clinical Dietetics and Nutrition from the University of Pittsburgh and continuing on into a Master’s Degree Program for Sports Nutrition and Wellness, I began my career as a Registered Dietitian working with populations from oncology to eldercare and even methadone clinics, customizing nutritional remedies for my high-risk clients from what was available. I fell in love with building customized nutrition products, and shifted my educational path from clinical and sports nutrition to food science and product development with a Master’s Degree in Food Science focused on Nutritional Biochemistry.


I can honestly say I have loved my entire career and am grateful to be able to use my multiple degrees and certifications daily! I still hold a private practice for nutrition counseling where I selectively see challenging patients to help them transition from acute care or hospital settings to a home-based nutritional regimen. I’ve enjoyed a wide variety of positions in the FDA-regulated Nutraceutical and Natural Products CPG industry; most recently as Director of Technical Sales and National Technical Sales for hemp/CBD companies. I’ve also held Contract Manufacturing, Regional Sales, and Business Development management positions for B2B bulk functional ingredient companies, and Research and Development/Quality Assurance Positions for small companies and Fortune 500 companies alike.

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