About Our Founder
IN ONE LINE
An entrepreneurial, curiosity-driven, nutritionist and foodie, who likes to build CPG products and keep busy.
Years in FDA-regulated CPG Industries: 20
Consumable Product Formulation (R&D)
B2B Bulk Ingredient Sales-Food, Beverage, Nutraceutical, and Hemp/Cannabis
Functional Ingredient Business
Finished Product Commercialization from Concept through Launch
Nutrition and Food Science Consulting
Academy of Nutrition and Dietetics
Vegetarian Nutrition Dietetics Practice Group
Institute of Food Technologists
Plant-Based Food Association
Naturally Proud LGBTQ+ Network- VP, Board of Directors
Crystal D. Webber, MS, RD
My passion for the nutrition, natural products and nutraceutical industries can be traced back to my pre-professional days. My father was a Medical Doctor-turned-Naturopath way before it was trendy, and I grew up with imported raw honeycomb for sore throats and handmade botanical salves for minor cuts. As a child, I wondered why I could not simply have cough drops and antibiotics like a ‘normal’ kid, but as an adult I am truly grateful for the free education in everything holistic, and a belief system based in thinking outside of the norm.
After receiving a Bachelor’s Degree in Clinical Dietetics and Nutrition from the University of Pittsburgh and continuing on into a Master’s Degree Program for Sports Nutrition and Wellness, I began my career as a Registered Dietitian working with populations from oncology to eldercare and even methadone clinics, customizing nutritional remedies for my high-risk clients from what was available. I fell in love with building customized nutrition products, and shifted my educational path from clinical and sports nutrition to food science and product development with a Master’s Degree in Food Science focused on Nutritional Biochemistry.
I can honestly say I have loved my entire career and am grateful to be able to use my multiple degrees and certifications daily! I still hold a private practice for nutrition counseling where I selectively see challenging patients to help them transition from acute care or hospital settings to a home-based nutritional regimen. I’ve enjoyed a wide variety of positions in the FDA-regulated Nutraceutical and Natural Products CPG industry; most recently as Director of Technical Sales and National Technical Sales for hemp/CBD companies. I’ve also held Contract Manufacturing, Regional Sales, and Business Development management positions for B2B bulk functional ingredient companies, and Research and Development/Quality Assurance Positions for small companies and Fortune 500 companies alike.